Analytics Technical Specialist

Responsibilities

• Lead and execute analytics deployment projects independently from start to finish
• Design and create comprehensive Measurement Frameworks aligned with client requirements
• Perform Quality Assurance (QA) on all technical implementations
• Support senior stakeholders on advanced analytics initiatives and measurement projects
• Provide technical expertise to clients and internal teams, including developing training materials
• Maintain and adapt existing solutions based on evolving client needs
• Proactively identify blockers and examine project feasibility
• Communicate solutions effectively to client leads to address complex measurement challenges
• Contribute to marketing collateral such as case studies and blog posts

Requirements

• 3+ years in a technical analytics role leading deployment projects
• Proficiency in GA4 audits, implementation, and troubleshooting
• Skilled in Google and Social Media tags (Meta, TikTok, etc.)
• Expert knowledge of dataLayer audits, Looker Studio, Custom JavaScript, and HTML
• Expertise in Privacy Initiatives (Consent Mode, Enhanced Conversions) and CMPs like OneTrust or Didomi
• Highly proficient in designing strategic measurement structures
• Fluent in Portuguese and English
• Certifications in Google Analytics 4, Google Tag Manager, and Privacy

Preferred Qualifications

• Experience with Google Tag Gateway

About the Company

Incubeta is a digital marketing consultancy with a focus on technology, data, and people. As Google’s most experienced EMEA Sales Partner, they help advertisers, agencies, and publishers maximize their digital potential through ad tech infrastructure, data management, and integration.