Analytics Senior Lead

Responsibilities

• Own analytics delivery for high-priority accounts and partner with stakeholders to standardize measurement
• Serve as analytics lead for enterprise or mid-size accounts
• Design and manage advanced dashboards and measurement solutions
• Lead complex cross-channel analyses and synthesize insights into business recommendations
• Define success metrics and measurement strategy in partnership with Strategy teams
• Lead experiments including A/B testing and geo-holdouts
• Support attribution or MMM workstreams with data analysis
• Mentor individual contributors on technical skills and marketing context
• Present findings in client QBRs and strategic planning meetings
• Use AI and automation to streamline processes and elevate work quality

Requirements

• Hands-on experience with data warehousing (Amazon Redshift, BigQuery, or Snowflake)
• Experience implementing and managing ETL pipelines using dbt
• Expertise in SQL for complex data manipulation and optimization
• Experience working with ad tech and digital marketing data
• Strong knowledge of marketing measurement frameworks (MMM, lift testing, incrementality)
• Advanced proficiency in visualization platforms (Tableau, Power BI, or Looker)
• Strong working knowledge of Python or R for advanced analysis and automation
• Proven ability to build stakeholder relationships and lead strategic projects

Preferred Qualifications

• Experience with Data Clean Rooms

Benefits

• Professional development and mentorship
• Generous paid time off and holiday allowances
• Paid parental leave
• Retirement and pension plans with contribution matching
• Fertility and family support
• Healthcare coverage
• Pet insurance
• Lifestyle spending accounts
• Commuter benefits
• Annual bonus eligibility
• Volunteering opportunities
• AI Enterprise License and training

About the Company

PMG is a global independent marketing services and technology company that leverages business strategy, creative, media, and insights to deliver cutting-edge digital solutions. Named an Ad Age Best Place to Work for 11 years in a row, PMG works with ambitious brands like Apple, Nike, and Sephora across 85+ countries.