Analytics Manager - CRM

Responsibilities

• Serve as the primary analytics partner to the CRM function, providing strategic recommendations to drive customer acquisition, engagement, and retention.
• Design, implement, and own the global measurement framework for all CRM activities, including performance tracking and incremental impact assessment.
• Collaborate with CRM technology and Product teams to define data requirements and ensure high data quality for decision-making.
• Lead performance analysis and translate complex findings into clear narratives for Marketing leadership.
• Contribute to the development of segmentation, statistical models, and analytical methodologies.
• Manage and mentor a team of CRM analysts to build advanced analytical capabilities within the organization.

Requirements

• 5+ years of experience in marketing analytics within CRM or lifecycle marketing.
• 2+ years of experience in a leadership or lead capacity.
• Extensive proficiency in advanced SQL for complex data manipulation.
• Experience with data modeling tools such as dbt.
• Proficiency in a programming language such as Python or R for data analysis.
• Strong understanding of statistical testing methodologies, including A/B testing and incrementality.

Preferred Qualifications

• Professional experience in fintech, e-commerce, or a high-growth technology industry.
• Experience collaborating directly with Data Science teams on personalization or predictive modeling initiatives.

About the Company

Wise is a global technology company on a mission to make moving and managing money easier, faster, and cheaper. We are building an entirely new network for the world's money, ensuring it is available for everyone, everywhere.