Analytics Manager

Responsibilities

• Act as a strategic consultant and business owner for digital analytics and optimization implementations across various customer touchpoints.
• Gain in-depth knowledge of client website architecture, online business models, and marketing strategies to identify customer pain points.
• Gather and document business requirements, KPIs, and functional requirements to guide technical implementation.
• Use web analytics tools such as Adobe Analytics, Google Analytics (GA4), Adobe Target, and Optimizely to derive insights from omni-channel digital data.
• Prioritize use cases and analysis based on impact and feasibility to build actionable roadmaps for clients.
• Support clients with reporting, dashboarding, and ad-hoc analysis requirements.
• Collaborate with technical consultants, developers, and third parties to ensure best practices are followed during the implementation process.
• Manage multiple client engagements simultaneously, ensuring projects remain on schedule and within scope.

Requirements

• 6-8 years of relevant experience in web analytics and testing/personalization workstreams.
• Strong expertise in Optimizely or Adobe Target.
• Proficiency in Google Analytics (GA4).
• Solid understanding of digital personalization and optimization programs for websites and mobile apps.
• Strong exploratory data analysis skills and logical reasoning.
• Excellent organizational, presentation, and communication skills (both verbal and written).
• Proficiency with Microsoft Office suite and Excel for data analysis and strategy communication.
• Ability to work in a client-facing role, interacting with marketers, analysts, and C-level executives.

About the Company

Brillio is a digital transformation leader that helps enterprises accelerate their digital journey through expertise in Data & AI, Customer Experience Transformation, and Product Engineering.