Analytics & Insights Specialist

Responsibilities

• Translate business and communication objectives into actionable and measurable media frameworks
• Analyze trends and data to develop innovative and practical client solutions
• Support media strategy development through channel evaluation, target market insights, and KPI analysis
• Monitor competitive media and spend activity to deliver key learnings and ensure competitive strategies
• Provide ROI opportunities through modeling and the integration of strategy and implementation learnings
• Act as the custodian of quantitative and qualitative insights throughout the strategic planning process
• Conduct quarterly media landscape updates and regular competitor analysis
• Assist in developing, updating, and generating data for interactive dashboards
• Pull and aggregate data from social media platforms and Google Analytics into proprietary databases
• Monitor ongoing activity to identify optimization opportunities

Requirements

• At least 6 years of through-the-line media experience
• Minimum of 4 years of experience in media analytics
• Strong analytical and numeracy skills
• Proficiency in social media platforms (Facebook, Instagram, Twitter, YouTube, etc.)
• Deep understanding of SEO, digital marketing, and media channels (both digital and traditional)
• Knowledge of attribution modelling, behavioral marketing, tracking, and tagging
• Experience with MarTech, social analytics, and reporting dashboard technology
• Proven ability to use data to generate insights that influence business decisions

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, we help clients navigate change, capture opportunity, and deliver transformational growth.