Analytics Director

Responsibilities

• Collate and process high volumes of social-first performance data
• Monitor and report on performance for campaigns and always-on activity
• Distill clear actions and insights from data to inform strategy
• Present findings in a clear, client-facing manner
• Craft performance analysis and narratives for reporting
• Work alongside strategists to develop data-driven work for clients and new business
• Create real-time social dashboards to manage agency reporting
• Develop agency propositions regarding reporting metrics

Requirements

• Long-term expertise in social listening and digital analytics
• Proven ability to impact social strategy
• Strong knowledge of social media vendors (listening, trend spotting, audience research)
• Expertise with social media measurement tools and platforms
• Exceptional organizational and time management skills
• Strong attention to detail and relationship-building skills
• Ability to adapt to shifting social media landscapes and algorithms

Preferred Qualifications

• Experience pulling insights from multiple geographic regions

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. With over 26,000 employees across 55+ markets, VML delivers end-to-end solutions spanning communications, commerce, consultancy, CRM, CX, data, production, and technology.