Analyst, Paid Search

Responsibilities

• Monitor and maintain media campaign development and activation on search channels
• Manage campaign budgets, pacing, and bid adjustments
• Optimize paid search performance to meet specific business objectives
• Utilize bid management tools and platforms like Google, Bing, and Oath to build campaigns and pull reporting
• Pull and analyze data to generate actionable insights and campaign reporting
• Develop and implement optimization recommendations and testing plans
• Assist in gathering research and data necessary for new campaign and plan development
• Maintain monthly billing and partner with strategy and billing teams to reconcile discrepancies
• Stay informed on search industry trends, new tools, and emerging ad formats

Requirements

• 1+ years of experience in bid management or paid search campaign development, management, and optimization
• Strong analytical thinking and mathematical skills with the ability to manage complex data
• Solid understanding of Search PPC and digital display advertising
• Proficiency in Microsoft Office Suite, specifically with intermediate to advanced Excel skills
• Strong organizational and communication skills
• Ability to work both independently and collaboratively within a team setting

Benefits

• Medical, dental, and vision coverage
• 401K retirement planning
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

About the Company

Publicis Collective is a full-service media agency within Publicis Groupe. We connect media, data, technology, and teams to drive measurable business outcomes. Our global team of practitioners leverages advanced insights and proprietary technology to scale media with precision and power marketing transformation for our clients.