Analyst, Measurement & Insights

Responsibilities

• Build holistic narratives from large, integrated data sets using data visualization and analytics platforms
• Work with 3rd party vendors in the setup and delivery of campaign effectiveness reports, such as Brand Lift Studies, Attribution and Sales Lift
• Develop expertise in the full suite of NYT research capabilities and measurement products
• Collaborate with Strategy to ensure initial campaign goals and client's desired outcomes are incorporated into all post-campaign outputs
• Identify and recommend ad products to advertiser goals and KPIs based on relevant performance data
• Provide high level of service when coordinating and communicating in-depth reporting to clients
• Act as a training resource for educating internal Advertising partners about measurement capabilities
• Socialize industry-level measurement findings across all partners

Requirements

• Bachelor's degree in statistics, engineering, economics, or related subject
• 3-5 years of insights or analyst experience at a publisher or media/research agency
• Experience managing advertiser-facing products including ad performance tracking or digital analytics
• Understanding of ad operations, digital buying, and trafficking
• Experience in data analysis, interpretation, and extracting insights from large datasets
• Familiarity with Google Analytics and web analytics platforms
• Experience with data visualization tools like Tableau, DOMO, or Chartio
• Ability to prioritize competing programs and navigate complex team relationships

Preferred Qualifications

• Technical familiarity with measurement and attribution partners such as Kantar, Nielsen, Comscore, Brand Metrics, and ABCS Insights

About the Company

The mission of The New York Times is to seek the truth and help people understand the world through independent journalism and world-class digital experiences.