Analyst, Inventory Enablement & Optimization

Responsibilities

• Process and analyze inventory availability requests via Salesforce for PAG advertisers
• Validate avails against flight parameters and provide accurate inventory forecasts
• Conduct Deal Desk approvals to ensure alignment with active requests
• Monitor campaign pacing using ad server UIs and Tableau/Looker dashboards
• Troubleshoot under-pacing campaigns and provide weekly optimization recommendations
• Manage and optimize 3rd-party supply via RPM, MCTV, and PMP deal setups
• Support PMP deal creation, blocklist management, and inventory package targeting
• Conduct supply/demand analysis to identify inventory gaps and revenue opportunities
• Maintain weekly reporting on display and video KPIs and sell-through rates
• Collaborate with Ad Operations on campaign setup and political creative compliance

Requirements

• 3-5 years of experience in ad operations, inventory management, or media planning
• Strong proficiency in Salesforce
• Experience with ad serving platforms (e.g., Google Ad Manager, FreeWheel)
• Proficiency in Tableau or similar data visualization tools
• Strong analytical skills for interpreting supply/demand data
• Understanding of programmatic advertising ecosystems (PMP, PG, Open Exchange)
• Experience managing 3P supply partnerships or programmatic marketplace operations
• Advanced proficiency in Microsoft Excel (pivot tables, VLOOKUP, data modeling)

Preferred Qualifications

• Experience in political, advocacy, or government advertising
• Experience coordinating across multiple time zones and office locations
• Familiarity with CTV/OTT advertising inventory and ad call mechanics
• Knowledge of audience data management platforms
• Understanding of PAG-specific business rules and regulations

About the Company

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, connecting consumers to the content they love and providing advertisers unique capabilities to engage consumers.