AI Specialist & CRM Coordinator

Responsibilities

• Manage and refine conversational AI instances, including prompt tuning and output quality control
• Serve as the internal expert for AI tools, providing first-line troubleshooting and creating user documentation
• Maintain Salesforce Admissions CRM, acting as a SuperUser for front-end testing and system enhancements
• Perform data hygiene audits on lead records to ensure institutional accuracy
• Build and customize Salesforce reports and dashboards for recruitment and management teams
• Act as a bridge between Enrollment Management and the IT division to define needs and escalate technical tickets
• Support the broader Enrollment Operations team on special projects and seasonal admissions cycles

Requirements

• Bachelor’s Degree
• Experience navigating and configuring CRM environments (Salesforce preferred)
• Experience working with Generative AI interfaces
• Demonstrated ability to quickly learn, adapt to, and administer new software applications

Preferred Qualifications

• Familiarity with higher education workflows, specifically university admissions and recruitment pipelines

Benefits

• Health insurance
• Retirement plans
• Generous time off package

About the Company

Bethel University is a leader in Christ-centered higher education based in St. Paul, Minnesota. We offer undergraduate, graduate, seminary, and adult education programs designed to equip graduates for lifelong service to God and the world. Our mission is to educate and equip students within a transformative, Christ-centered community.