AI & SEO Content Strategist

Responsibilities

• Develop SEO and AI-focused content strategies across banking journeys
• Conduct keyword, prompt, and content gap research
• Build content briefs for product pages, guides, FAQs, and comparison content
• Optimize metadata, headings, FAQs, internal linking structures, and AI-readable content
• Identify long-tail and conversational search opportunities
• Align content with AI-generated answer formats and search intent
• Support AI Visibility and Share of Voice initiatives

Requirements

• 4-6 years of SEO content strategy experience
• Strong understanding of search intent and content optimization
• Knowledge of AI Search / AI Overview optimization
• Experience with SEO tools and content analysis platforms
• Experience in financial services/banking is preferred

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue chip client partners.