AI Marketing & Content Experience Specialist

Responsibilities

• Manage social media channels, including content planning, publication, and performance monitoring (reach, engagement, growth).
• Produce AI-assisted visual assets and content, ensuring alignment with brand identity and guidelines.
• Support the planning and management of advertising campaigns, interpreting data from Meta and LinkedIn to identify optimization opportunities.
• Design and manage email marketing campaigns and automated workflows, including audience segmentation and KPI monitoring.
• Translate data insights into concrete operational actions to improve customer experience and campaign performance.

Requirements

• Master's degree in Philosophy (language, ethics, logic), Sociology, Economics, Marketing, or Communication.
• Proven experience in corporate social media management and interpreting performance insights.
• Proficiency in using AI tools for content creation.
• Ability to interpret advertising data from platforms such as Meta and LinkedIn.
• Familiarity with reporting dashboards like Power BI.
• Knowledge of email marketing platforms, such as ActiveCampaign.
• Strong critical thinking skills and a continuous learning mindset regarding digital trends and AI.

Preferred Qualifications

• Hands-on experience with generative AI tools like ChatGPT or Claude used with strategic purpose.

Benefits

• Opportunity to work in a cutting-edge role at the intersection of human intuition and AI technology.
• Exposure to a dynamic ecosystem involving both industrial production and digital services.
• Structured onboarding and mentorship from experienced professionals.
• Clear professional development plans with annual performance reviews and training opportunities.
• International environment with potential for multicultural collaboration and global mobility.
• Focus on employee well-being through Workplace Health Promotion initiatives.
• Competitive salary range (35,000 - 45,000 € gross per year) based on experience and seniority.

About the Company

AB Holding SpA views marketing as more than just communication; it is the interpretation of reality and the construction of meaning. We leverage artificial intelligence not to replace thought, but to expand and accelerate it, creating a bridge between business logic, human needs, and technological output.