AI Creative Lead

Responsibilities

• Define the annual AI adoption plan and transformation strategy for the marketing organization
• Hire and develop a team of AI specialists and prompt engineers
• Manage the marketing AI stack, including language models, image generators, and workflow automation
• Design automated workflows using tools like N8N, Zapier, and Make
• Run structured training programs to enable over 100 marketers in AI adoption
• Drive measurable improvements in creative output speed and campaign iteration

Requirements

• 8 to 12+ years of marketing experience (performance, brand, or growth)
• 2 to 3 years of experience leading teams of 5 or more
• Deep mastery of Gen AI tools including GPT, Claude, Gemini, Midjourney, DALL-E, and Runway
• Proven experience building production-grade AI workflows and automation systems
• Experience managing large-scale marketing operations and high budgets
• Strong background in change management and driving organizational culture shifts

Preferred Qualifications

• Experience in fintech or high-growth consumer tech apps
• Public speaking experience or published thought leadership regarding AI in marketing

About the Company

PhonePe is a leading digital payments platform in India with over 600 million registered users. The company offers a wide portfolio of financial products and consumer tech businesses, aiming to unlock the flow of money and access to services for all Indians.