Advocacy Lead

Responsibilities

• Lead initiatives focused on bartender engagement, category education, and on-premise influence-building
• Build authentic relationships with bartenders, beverage directors, bar owners, and industry influencers
• Develop and execute advocacy strategies to strengthen spirits portfolio reputation
• Conduct staff trainings, trade seminars, and customer workshops
• Design and deliver educational programs focused on spirits categories and cocktail culture
• Gather qualitative and quantitative market intelligence from industry stakeholders
• Manage budgets, expenses, and performance data reporting
• Maintain legal and marketing code compliance

Requirements

• 5+ years of experience in spirits, beverage alcohol, hospitality, or brand advocacy
• Strong understanding of spirits categories and cocktail culture
• Existing network within the bartending and beverage community preferred
• Exceptional presentation and relationship-building skills
• Ability to work flexible hours including nights and weekends
• Access to reliable transportation for account travel
• Ability to lift and move cases of product weighing 50 pounds or more

Preferred Qualifications

• Bilingual (English and Spanish)
• Strong analytical skills to synthesize market insights

Benefits

• Medical, Dental, and Vision insurance
• 401k with company match
• Paid Time Off (PTO)
• Bonus eligibility

About the Company

Enthuse is an education-led marketing agency dedicated to teaching the world to love client brands. We are a fast-growing, WBENC-certified, 100% women-owned and led agency.