Ad Product Marketing Manager, Commerce Media

Responsibilities

• Translate technical product capabilities into clear value propositions, positioning, and messaging for internal and external audiences
• Partner closely with Product, Sales, Business Development, and Operations to manage roadmaps and streamline workflows
• Create scalable frameworks for product rollout, including launch plans, playbooks, sales materials, and enablement content
• Lead internal training and education efforts to ensure commercial teams can effectively sell and activate new partner-enabled solutions
• Monitor competitive landscapes across RMNs and CTV to inform positioning and differentiation
• Drive consistency and clarity across internal messaging regarding product definitions and commercialization milestones

Requirements

• 5+ years of experience in ad-tech or product marketing/management
• Preferred focus in the Retail Media Network landscape
• Experience in a start-up environment or demonstrating an entrepreneurial approach
• Ability to communicate vision, roadmap, and results to senior leadership
• Strong organizational, analytical, written, and presentation skills
• BA/BS degree required
• Located in New York, NY

About the Company

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico. Our mission is to be the TV streaming platform that connects the entire TV ecosystem, connecting consumers to content, enabling publishers to monetize audiences, and providing advertisers unique engagement capabilities.