Activation Operations Analyst

Responsibilities

• Monitor live Deal ID performance and delivery across DSPs, SSPs, and internal ad serving platforms
• Track key metrics including impressions, win rates, bid rates, spend, fill rate, and revenue performance
• Investigate and troubleshoot technical issues such as low win rates, targeting mismatches, and pricing conflicts
• Recommend configuration adjustments including deal priority, floor pricing, and inventory packages to optimize performance
• Collaborate with Sales, Account Management, and Product teams to coordinate programmatic demand and supply
• Build and maintain post-activation reporting dashboards to deliver insights on delivery trends and auction dynamics
• Leverage AI-assisted tools to enhance operational efficiency and streamline troubleshooting workflows
• Develop and document standard operating procedures to improve process scalability and operational excellence

Requirements

• 2-5 years of experience in programmatic advertising operations, digital advertising analytics, or technical ad operations
• Strong understanding of Deal IDs, PMP deals, programmatic guaranteed, and open auction dynamics
• Deep knowledge of the programmatic ecosystem, including SSP, DSP, and ad server technologies
• Proficiency with analytics and reporting tools such as Looker or similar BI dashboards
• Strong troubleshooting and problem-solving skills with the ability to analyze auction data quickly
• Excellent communication skills for translating technical issues into clear explanations for stakeholders
• Bachelor's degree or equivalent professional experience

Preferred Qualifications

• Experience in programmatic deal operations, yield management, or marketplace optimization
• Familiarity with CTV supply chain workflows and marketplace dynamics
• Proficiency with SQL for data analysis and troubleshooting
• Advanced Excel skills including pivot tables and VLOOKUP
• Experience using AI tools to build structured workflows or automate documentation tasks

About the Company

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels.