Activation Lead

Responsibilities

• Own and optimize the activation funnel across app, CRM, and product touchpoints
• Drive Day-0, Day-7, and first booking activation KPIs
• Develop and execute onboarding journeys, nudges, lifecycle flows, and activation campaigns
• Work closely with Product and CRO teams to identify friction points and improve conversion performance
• Collaborate with Performance and Search teams to align acquisition quality with activation outcomes
• Analyze user behavior, cohorts, drop-off points, and funnel performance to identify growth opportunities
• Lead experimentation and A/B testing initiatives focused on activation and conversion optimization
• Coordinate with CRM and content teams to ensure relevant messaging and personalized user journeys
• Build reporting dashboards and provide regular performance updates to leadership

Requirements

• 5+ years experience in Growth, CRM, Performance Marketing, Product Marketing, or Lifecycle Marketing
• Strong understanding of app funnels, user behavior, and activation strategies
• Experience working with analytics and CRM tools such as Braze, MoEngage, GA4, AppsFlyer, Mixpanel, or similar
• Strong analytical and problem-solving skills
• Experience managing cross-functional projects with Product and Tech teams
• Comfortable working in fast-paced, performance-driven environments

About the Company

Gathern is a leading platform focused on enhancing user experiences through seamless booking and activation journeys.