Account Supervisor/Owner’s Club Strategy & Program Specialist

Responsibilities

• Support the evolution of the Owner’s Club value proposition to improve engagement and CLV
• Contribute recommendations on program enhancements including benefits and experiences
• Evaluate program effectiveness through a customer-first lens
• Support development of a cohesive Owner’s Club experience across the lifecycle
• Support integration across CRM and digital touchpoints
• Provide input on leveraging partnerships to enhance Owner’s Club benefits
• Support alignment between CRM communications and Owner’s Club experiences
• Maintain visibility into workstreams and deliverables

Requirements

• 3–5 years in CRM, loyalty, or lifecycle marketing
• Working knowledge of loyalty programs and customer lifecycle strategy
• Understanding of CLV and retention drivers
• Strong collaboration and communication skills

Preferred Qualifications

• Exposure to loyalty programs with partner-enabled components
• Experience integrating third-party offers into programs
• Experience in automotive or similar industries
• Familiarity with dealer/OEM environments

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.