Account Manager, Paid Social

Responsibilities

• Serve as the primary day-to-day contact for assigned retail clients to ensure satisfaction and engagement
• Develop and execute paid social strategies aligned with client business objectives
• Plan, execute, and optimize paid social campaigns across platforms like Facebook, Instagram, and Pinterest
• Manage and mentor a Senior Account Executive, providing guidance and performance feedback
• Monitor campaign performance, analyze key metrics, and generate detailed reports
• Collaborate with cross-functional teams including creative and analytics to deliver integrated solutions

Requirements

• Proven track record of managing successful paid social campaigns
• Strong expertise in paid social platforms such as Facebook, Instagram, Pinterest, and TikTok
• Experience managing and mentoring junior team members
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent client management, communication, and presentation skills
• Experience with retail clients in clothing or homeware sectors is a plus

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open agentic marketing platform.