Account Director, Social

Responsibilities

• Own and deliver rapid, data-led biddable activity across always-on, tactical, and reactive speeds
• Lead iterative test-and-learn cycles, including sprints and rapid hypothesis testing
• Manage multi-million-pound budgets (£40m+) with accountability for ROI and effectiveness
• Ensure all government governance, compliance, and assurance requirements are met
• Refine ways of working across planning, campaign setup, and reporting to increase agility
• Lead and develop biddable activation talent within a cross-functional team
• Leverage WPP Open and AI capabilities for automation and insight generation

Requirements

• Experience delivering biddable media in fast-paced, high-pressure environments
• Expertise across the digital media and paid social landscape
• Proven experience managing large-scale budgets with outcome accountability
• Experience operating in regulated or complex client environments, such as government
• Strong stakeholder management and senior-level advisory skills
• Ability to operate effectively with ambiguity and evolving briefs

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open platform.