Account Director, Programmatic

Responsibilities

• Build effective media plans to organize campaign actions and goals
• Oversee best-in-class campaign activation and optimization rigor across relevant accounts
• Create templates and methodologies for optimization approaches and trading tactics
• Build strong, effective relationships with clients and media owners
• Drive revenue growth by identifying new optimization opportunities and products
• Motivate, train, and nurture junior staff and GOC employees
• Ensure financial accuracy, including planning, buying, and reconciliation of spends
• Maintain standards and processes throughout the end-to-end campaign lifecycle

Requirements

• Proven experience in programmatic multi-channel campaign activation and management
• Proficiency in core DSPs including DV360, TTD, and Amazon
• Experience with ad serving technologies and troubleshooting tags
• Ability to develop and execute comprehensive testing roadmaps (audience, media, creative)
• Ability to lead and manage a hybrid team across different markets
• Strong ability to translate technical concepts for non-technical audiences

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Through EssenceMediacom, we use analytics, insights, and technology to drive breakthroughs for the world’s leading brands.