Account Director, Programmatic

Responsibilities

• Oversee programmatic accounts and ensure timely optimization
• Manage financial and commercial aspects of programmatic accounts
• Deliver integrated channel strategy in collaboration with Social/Cross-Channel Activation Directors
• Consult with local territories to drive digital maturity in Display and Programmatic
• Mentor team members and support their long-term career development
• Research and onboard emerging programmatic platforms

Requirements

• Experience in a digital media agency or managing digital teams
• Experience running large-scale programmatic accounts (DV360, Amazon, Trade Desk, AppNexus, or Avocet)
• Advanced experience with YouTube via Google Ads
• Ability to run campaigns across multiple countries and languages
• Knowledge of programmatic challenges in EMEA, LATAM, and APAC markets
• Experience delivering integrated digital campaigns (Search, Display, Social)

Preferred Qualifications

• Extensive knowledge of Campaign Manager and the Google tech stack
• Google AdWords Certification (including Video Certification)
• Experience with Doubleclick Search and certification
• Experience with Google Analytics and certification
• Proficiency with programmatic tools to streamline workflows

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. EssenceMediacom, a leading WPP Media brand, is a data and technology-powered agency designed for the new communications economy.