Account Director, Programmatic

Responsibilities

• Line manage a team of junior Programmatic team members, providing coaching and mentorship
• Build effective programmatic media plans to organize campaign actions and goals
• Oversee best-in-class campaign activation and optimization rigor
• Create templates and methodologies for optimization approaches
• Build strong relationships with clients and media owners
• Drive revenue growth by identifying new optimization opportunities
• Ensure financial accuracy in planning, buying, and reconciliation of spends
• Maintain standards throughout the end-to-end campaign lifecycle

Requirements

• Proven experience in programmatic multi-channel campaign activation and management
• Proficiency in core trading platforms such as DV360, TTD, and Amazon
• Experience with ad serving technologies and troubleshooting tags
• Strong understanding of optimization levers and testing approaches
• Proven leadership and people management experience
• Ability to manage a hybrid team
• Excellent communication skills with the ability to translate technical concepts to non-technical audiences

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Through the Government New Media Unit (NMU), WPP 650 works at the heart of the UK government to deliver high-impact, responsive paid media that shapes lives and improves public services.