Account Director, Paid Social

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Through WPP 650, we work at the heart of the UK government to design smarter services and influence better decisions using behaviour change principles.

Responsibilities

• Oversee best-in-class Paid Social campaign activation across relevant accounts
• Develop and implement innovative Paid Social strategies for platforms like LinkedIn, Meta, X, and TikTok
• Act as an escalation point for the team regarding platform policy adherence and activation challenges
• Manage client relationships, setting business objectives and reviewing campaign performance
• Drive revenue growth by identifying new optimisation opportunities and services
• Manage, motivate, and train team members, ensuring workloads are prioritised against SLAs
• Ensure financial accuracy in planning, buying, and reconciliation of spends

Requirements

• Proven experience in multi-channel Paid Social campaign activation and management
• Deep expertise in LinkedIn Ads Manager, including advanced targeting and ad formats
• Experience managing large-scale campaigns on Meta, X, and TikTok
• Experience leading client relationships, particularly within the public sector or government
• Strong people management skills with experience developing junior team members
• Ability to translate complex technical platform data for non-technical audiences
• Experience navigating platform policies and advertising regulations for sensitive content

Preferred Qualifications

• Comprehensive understanding of Paid Social integration with other digital and offline channels
• Ability to develop and execute comprehensive testing roadmaps for audience, media, and creative