Account Director, Implementation Planning

Responsibilities

• Provide direct line management, mentorship, and development for junior team members
• Act as the primary day-to-day client connection for integrated planning and activation
• Translate overarching media strategies into detailed tactical plans across all channels
• Lead cross-channel optimisation and implement advanced measurement frameworks
• Implement and test new tools and AI-driven technologies within client campaigns
• Foster cross-functional collaboration with Comms Planners, Strategists, and activation specialists

Requirements

• Extensive experience in media planning, digital activation, or implementational planning
• Expertise in cross-channel planning including digital, audio, VOD, and AV
• Strong data analysis and integrated media testing knowledge
• Advanced knowledge of the full media landscape and core media buying platforms
• Proficiency in planning and optimisation tools and integrating AI-driven tools
• Proven ability to build trusted client relationships and manage expectations

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Through the WPP Open platform, we help clients navigate change and deliver transformational growth.