Account Based Marketing Manager

Responsibilities

• Lead and scale the Account Based Marketing (ABM) program from the ground up
• Create playbooks for Tier 1 (1:1) and Tier 2 (1:few) marketing motions
• Partner with Account-Based Sellers to drive velocity in complex deal cycles
• Execute deal-specific plays including bespoke Champion Decks and tailored commercial narratives
• Orchestrate cross-functional efforts across Sales, Customer Success, Product, and RevOps
• Synthesize segment intelligence to inform content and growth marketing roadmaps
• Operationalize the "Headpin" strategy to turn single wins into regional dominance
• Monitor ABM campaign effectiveness and optimize for engagement lift and pipeline influence
• Partner with RevOps to track and attribute offline touchpoints like summits and dinners

Requirements

• 3-5 years of experience in ABM, field marketing, or sales acceleration
• Proven history of working closely with sales to accelerate B2B deals
• Strong understanding of ABM platforms (e.g., Demandbase, AdRoll)
• Proficiency with CRM systems like HubSpot
• Ability to leverage intent data to prioritize accounts
• Entrepreneurial self-starter comfortable with ambiguity
• Exceptional communication and presentation skills
• Bachelor's Degree or equivalent experience
• Ability to travel approximately 25% within NAM and LATAM

About the Company

Relay is the Intelligent System of Action for the physical economy, transforming analog frontline operations into a data-rich, AI-powered ecosystem for the global deskless workforce.