Account-Based Marketing Lead – Public Sector (Workstations & Z Solutions)

Responsibilities

• Lead 1:1 and 1:few account-based marketing (ABM) programs to drive adoption of HP’s Workstations and Z solutions across federal, state, and local government agencies.
• Own the workstation value proposition for the public sector, including the development of marketing content such as case studies, landing pages, and persona-based messaging.
• Identify target agencies and develop tailored value propositions and personalized campaigns aligned with government procurement cycles.
• Collaborate closely with sales teams to influence pipeline generation and deal velocity.
• Translate marketing strategies into actionable plans and manage marketing plan budgets.
• Conduct market research to understand local consumer behavior, preferences, and trends within the public sector.
• Design customer experience journeys and touchpoint plans leveraging paid and owned media channels.
• Define goals and key performance indicators (KPIs) to measure the success and business impact of marketing initiatives.

Requirements

• Four-year or Graduate Degree in Marketing, Business Administration, or a related discipline.
• 7-10 years of professional work experience.
• Proven experience in segment marketing.
• Experience in channel marketing or partner marketing.

Preferred Qualifications

• Strong knowledge of digital marketing transformation and new digital capabilities.
• Proficiency in Salesforce and data analysis tools.
• Experience with B2B marketing strategies and demand generation.
• Expertise in go-to-market strategy and product marketing.

Benefits

• Health, dental, and vision insurance.
• Long-term and short-term disability insurance.
• Life insurance and employee assistance programs.
• Flexible spending accounts.
• Generous time off, including 4-12 weeks of fully paid parental leave based on tenure.
• 11 paid holidays and additional flexible paid vacation and sick leave.

About the Company

At HP, you’ll have a chance to create tools, technology, and solutions that reshape the way the world works in the future. Operating in over 170 countries, HP is a global leader that fosters collaboration and drives innovation. We believe every voice matters and strive to create a culture where everyone is respected and can be themselves.