Account Based Marketing (ABM) Manager

Responsibilities

• Architect the end-to-end ABM strategy, including account selection, segmentation, messaging, and channel mix.
• Design and deploy AI-powered campaign workflows to scale personalization using intent data and behavioral triggers.
• Execute integrated multi-channel campaigns across outbound email, direct mail, and digital platforms.
• Track key performance indicators including MQL pacing, pipeline contribution, and activation rates.
• Run structured A/B tests and translate results into strategic decisions and a continuous learning agenda.
• Partner closely with Sales, RevOps, and Product Marketing to align on targeting and pipeline metrics.

Requirements

• 3+ years of B2B demand generation or ABM experience at a high-growth technology company.
• Proven experience building AI-powered GTM workflows from scratch using tools like Clay or similar automation platforms.
• Ability to build and create structure from ambiguity without a predefined playbook.
• Strong email copywriting skills with the ability to craft persona-specific messaging that converts.
• Analytical mindset with the ability to pull performance metrics and build simple models to drive strategy.
• Must be able to work in a hybrid capacity from our NYC headquarters (3–4 days per week).

Benefits

• Competitive health and dental insurance options effective from day one.
• Flexible PTO and paid parental leave.
• 401k benefits with eligibility starting on your first day.
• Annual professional development stipend.
• In-office lunch twice per week for NYC employees.
• Fertility and adoption benefits via Carrot and Kindbody.
• Access to Wellhub for wellness and mental health resources.

About the Company

GlossGenius is the AI-powered system behind the world's most meaningful appointments, helping over 120,000 service businesses earn more revenue and free up time for the work they love. Our agentic workforce helps owners grow profit per appointment and manage client retention, processing billions in annual payment volume.