ABM & Paid Specialist

Responsibilities

• Launch and run paid experiments at high cadence across digital channels and ABM platforms
• Build, test, and iterate on ad creative and copy variations on a weekly basis
• Set up tracking, audiences, and conversion events to ensure accurate performance measurement
• Develop 1:1 and 1:few campaign variants tailored to strategic accounts and specific industries
• Log all experiments with hypotheses and outcomes, providing short asynchronous recaps for the team

Requirements

• 1-3 years of hands-on paid acquisition or ABM execution experience (agency, in-house, or freelance)
• Proficiency in Google Ads, LinkedIn Ads, and AdRoll
• Ability to set up basic tracking, UTMs, and conversion events independently
• Experience using creative tools such as Figma or Canva to ship ad variations
• Strong written English skills with an ability to communicate clearly and concisely in an asynchronous environment

About the Company

Cloudinary is a leading media management platform that helps businesses automate, optimize, and deliver images and videos at scale. We provide AI-powered solutions for developers and marketers to enhance digital experiences across all devices and platforms.