ABM Lead

About the Company

Harper is an AI-native commercial insurance company in San Francisco rebuilding the industry as software. We are growing rapidly and moving at high speed to turn expert human judgment into compute.

Responsibilities

• Build and execute industry-specific ABM strategies to identify and engage high-fit target accounts.
• Own targeting and data processes using firmographic, behavioral, and trigger-based signals.
• Orchestrate multi-channel campaigns across email, paid, content, and direct channels.
• Partner closely with sales and SDR teams to align targeting, sequencing, and messaging.
• Develop scalable vertical playbooks and track performance against pipeline and revenue outcomes.

Requirements

• 5+ years of ABM, demand generation, or B2B marketing experience with pipeline ownership.
• Hands-on experience running multi-channel ABM campaigns.
• Proven ability to build and segment target account lists by industry or trigger.

Preferred Qualifications

• Experience in commercial insurance or complex, trigger-driven industries.
• Familiarity with intent data platforms like 6sense or Demandbase.
• Experience targeting SMB owners or founders.