Social Media Manager

Responsibilities

• Define and implement a comprehensive social media strategy that drives growth, engagement, and revenue, aligning with broader marketing initiatives and business goals.
• Oversee all social media platforms (Facebook, YouTube, Twitter, Instagram, Pinterest, LinkedIn, TikTok, etc.), optimizing for reach and performance while exploring emerging platforms.
• Lead ideation and production of innovative, on-brand content (text, image, video), ensuring consistency in messaging and quality across outputs, collaborating with creative teams.
• Manage and mentor a team of social media specialists, content creators, executives, and community managers.
• Foster an active, engaged online community by driving conversations and moderating user-generated content in line with brand values.
• Leverage analytics tools to monitor KPIs, measure campaign success, and report on performance, using insights to refine strategy.
• Partner with internal stakeholders (customer service, product, sales) to ensure messaging alignment and execute joint initiatives.
• Conceptualize and manage large-scale, integrated social media campaigns to drive brand awareness, lead generation, and acquisition.
• Monitor social media trends, competitor activity, and market shifts to maintain brand relevance and react to opportunities or crises.
• Lead social media crisis management efforts, ensuring swift, tactful responses to protect the brand’s reputation.
• Build and maintain relationships with influencers, brand advocates, and social media partners to expand reach and credibility.

Requirements

• Bachelor’s degree in marketing, communications, or related field (Master’s is a plus)
• 4-6 years of experience in social media strategy and content creation
• Proficient in social media management tools (Hootsuite, Sprout Social) and analytics platforms (Google Analytics, Sprinklr)
• Strong knowledge of social media spaces and successful campaign creation
• Team leadership and management experience
• Proven ability to grow communities and drive engagement
• Excellent communication and cross-department collaboration skills
• Strong creative and analytical thinking; deep understanding of trends and emerging platforms
• Exceptional organizational skills and attention to detail
• Storytelling ability

Benefits

• Fast-paced, high-performing team
• Multicultural environment with over 60 nationalities
• Competitive tax-free salary
• Comprehensive health insurance
• Annual air ticket allowance
• Employee discounts at vendors across the emirates
• Rewards & Recognitions
• Learning & Development
• Equal opportunity and inclusive environment

About the Company

At Bayut & dubizzle, we believe our people make us special! We are a passionate, inspired team striving to build products that make lives easier and better. Driven by honesty, innovation, ownership, and a drive for excellence, disruption is part of our DNA and uniqueness is celebrated. Our strong UAE presence connects millions of users and empowers diverse communities.