Marketing Specialist - MEA

Responsibilities

• Support the development and execution of the regional marketing plan using multiple tactics.
• Assist in managing digital and offline campaigns across social media, paid channels, email, and website.
• Contribute to demand generation activities that build brand awareness and sales pipeline.
• Create engaging content for social media and marketing campaigns.
• Draft interview briefs, media responses, and press materials as required.
• Adapt messaging to align with brand voice and resonate with local audiences.
• Support the execution of marketing events including customer events, conferences, workshops, and webinars.
• Coordinate event logistics, branding, and on-site requirements to ensure smooth delivery.
• Assist in managing paid campaigns (Google Ads, LinkedIn, email, etc.).
• Run targeted email campaigns and nurture programs through marketing automation and CRM tools.
• Track, report, and help optimize lead generation efforts across digital channels.
• Monitor campaign and event performance against KPIs.
• Provide insights and recommendations to improve marketing effectiveness and ROI.
• Partner with Global Marketing, sales, leadership, and cross-functional teams to ensure alignment with business goals.
• Coordinate with external vendors, agencies, and partners to deliver marketing programs.

Requirements

• 5+ years hands-on B2B marketing
• Strong writing skills for social, press, interviews, and corporate communication
• Proven track record of planning and executing marketing campaigns and events end-to-end
• Experience in digital marketing, demand generation, and ROI-driven campaign management
• Proficiency in digital tools (CRM, marketing automation platforms, social media)
• Strong project management, organizational, and multitasking skills
• Creative mindset with a data-driven approach to decision making
• Ability to work independently and collaboratively in a team

About the Company

IFS is a billion-dollar revenue company with 5000+ employees on all continents. We deliver award-winning enterprise software solutions through the use of embedded digital innovation and a single cloud-based platform to help businesses be their best when it really matters—at the Moment of Service™.

At IFS, we're flexible, innovative, and focused not only on customer engagement, but also on making meaningful change and global impact. We help solve some of society's greatest challenges, fostering a better future through agility, collaboration, and trust. By joining our team, you will be part of a global and diverse environment, committed to sustainability and positive impact. If you want to shape the status quo and make a difference, join Team Purple. Join IFS.