Marketing and Segmentation Analyst

Responsibilities

• Use analysis of past promotional campaigns to target the most responsive and suitable people from Informa’s database
• Utilize internal database to target relevant segments for content and promotional marketing campaigns, factoring type of content and messaging to improve conversion rates
• Drive database structure and coding to enable effective segmentation reflecting both digital and in-person audience interaction
• Develop and maintain promotion templates for optimal marketing campaign processes
• Provide leads for the sponsorship team and find optimal methods to reach the best leads through internal database and external tools such as LinkedIn Sales Navigator
• Support telemarketing efforts through lead provision and prioritization to maximize sales
• Manage database build process to ensure responsive and relevant prospects are targeted in future marketing campaigns

Requirements

• Analytical mind
• Strong numeracy skills
• Well organized
• Detail oriented
• Technically capable
• Excellent communication skills
• Self-motivated
• Resourceful
• Initiative
• Desire to learn
• Curious about data, trends, and performance
• Prior database experience (useful)
• Strong interpersonal and communication skills

Benefits

• 25 days annual leave plus birthday leave
• Work-from-anywhere up to four weeks per year
• 4 volunteer days per year
• Social events and community initiatives
• Annual flight entitlement after 1 year
• Comprehensive private medical insurance (optical/dental)
• ShareMatch scheme for company shares
• Global recognition awards
• Wellbeing support: EAP, mental health first aiders, health apps
• Career development, mentoring, training
• Global collaboration opportunities

About the Company

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. Our purpose is to connect customers to information and people that help them know more, do more, and be more. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses. We foster an inclusive, diverse, and welcoming work environment and encourage energy, ambition, collaboration, and innovation among our colleagues.