Marketing and Segmentation Analyst

Responsibilities

• Analyze past promotional campaigns to identify the most responsive and suitable contacts from Informa’s database.
• Target relevant segments for content and promotional marketing campaigns using internal data.
• Drive improvements in database structure and coding for effective segmentation, reflecting both digital and in-person audience interactions.
• Develop and maintain campaign promotion templates for optimal marketing workflows.
• Generate and prioritize leads for the sponsorship team, utilizing tools like the internal database and LinkedIn Sales Navigator.
• Support telemarketing activities by providing targeted, prioritized leads to maximize sales.
• Oversee the database build process to ensure future marketing campaigns target responsive and relevant prospects.

Requirements

• Analytical mindset with strong numeracy skills
• Well-organized and detail-oriented
• Technically capable with exceptional communication skills
• Self-motivated, resourceful, and eager to learn
• Curiosity to understand data and performance trends
• Experience working with databases (preferred)
• Strong interpersonal skills for teamwork and collaborating with managers

Benefits

• 25 days annual leave plus a birthday leave day
• Flexible work (onsite 3+ days/week, remote up to 4 weeks/year)
• Four days volunteering per year
• Private medical insurance (including dental and optical)
• Annual flight entitlement (cash)
• ShareMatch scheme from day one
• Global recognition programs and wellbeing support
• Career development with mentoring, training, and internal mobility
• International team collaboration opportunities

About the Company

Informa Group Plc. is a global business, part of the FTSE 100, operating across more than 30 countries and connecting customers to vital knowledge, events, and professional development opportunities. With 800 annual events and robust digital content, Informa creates unique opportunities for business connections and professional advancement. The company is committed to diversity and fosters an inclusive workplace.