Marketing and Segmentation Analyst

Responsibilities

• Use analysis of past promotional campaigns to target the most responsive and suitable people using Informa’s database
• Utilise internal databases to segment and target relevant audiences for content and promotional marketing campaigns
• Drive improvements in database structure and coding, enabling audience segmentation by digital and in-person interactions
• Develop and maintain promotional templates for marketing campaigns
• Provide quality leads for the sponsorship team, leveraging internal and external tools such as LinkedIn Sales Navigator
• Support telemarketing efforts through lead prioritisation to maximise sales
• Manage and build databases to ensure future campaigns target responsive and relevant prospects

Requirements

• Analytical mindset with strong numeracy skills
• Well-organised and detail oriented
• Technically capable with excellent communication skills
• Self-motivated and resourceful, with initiative and a desire to learn
• Curiosity and drive to understand and improve data, trends, and performance
• Experience working with databases is useful
• Strong interpersonal and communication skills to work with team members, marketing managers, and senior leadership

Benefits

• 25 days annual leave plus a birthday leave day
• Ability to work remotely for up to four weeks per year
• Up to four volunteer days per year
• In-person and online social events and diversity & inclusion networks
• Annual flight entitlement after one year (paid as a cash amount)
• Private medical insurance with optical and dental coverage
• ShareMatch scheme with free matching shares
• Global awards and recognition programmes
• Wellbeing support (EAP, mental health first aiders, health apps, and more)
• Career development: bespoke learning, mentoring, and access to LinkedIn Learning
• Opportunity to collaborate with international teams

About the Company

Informa Group Plc. is a global leader in events, digital services, and academic knowledge. As part of the FTSE 100 index, Informa operates across more than 30 countries and connects customers to insights and events that help them grow professionally. The company hosts around 800 events annually, operates digital platforms, and provides professional development programmes. Informa champions diversity, inclusion, and equal opportunities in the workplace.