Marketing and Segmentation Analyst

Responsibilities

• Analyse past promotional campaigns to target the most responsive and suitable people from Informa’s database
• Utilise internal databases to target relevant segments for marketing and promotional campaigns, optimising content and messaging for conversions
• Drive database structure and coding for effective segmentation reflecting both digital and in-person audience interactions
• Develop and maintain templates for marketing campaigns
• Provide leads for the sponsorship team and recommend optimal strategies for prospecting via databases and external tools (e.g., LinkedIn Sales Navigator)
• Support telemarketing efforts by supplying and prioritizing leads to maximize sales
• Manage the database build process to ensure relevant prospects are targeted in future campaigns

Requirements

• Analytical mindset
• Strong numeracy
• Organisation
• Detail orientation
• Technical capability
• Communication skills
• Initiative
• Desire to learn
• Curiosity to explore data and trends
• Prior database experience (useful)
• Interpersonal skills

Preferred Qualifications

• Experience working with databases
• Understanding of marketing campaign processes
• Comfortable using LinkedIn Sales Navigator or similar tools
• Ability to collaborate with cross-functional teams

Benefits

• 2: Annual Leave
• 3: Annual Ticket
• 8: Flights
• 10: Health Insurance
• 12: Medical Insurance
• 14: Paid Leave
• 17: Visa

About the Company

We’re part of Informa, a global business with trusted brands operating across over 30 countries and a member of the FTSE 100. Our mission is to connect customers with information and people that help them progress and succeed. We deliver 800+ events annually, run digital platforms, and professional development programs for individuals and businesses. Our culture champions inclusivity, ambition, and growth opportunities, offering extensive benefits and career support to our employees.