Senior Paid Search Specialist

Responsibilities

Leadership & Strategy

• Lead end-to-end paid search strategy and execution across Google Ads and Bing Ads.
• Collaborate with the digital marketing, content, web development, and sales teams to ensure alignment of marketing and business objectives.
• Drive full-funnel performance marketing initiatives focused on ROI, lead quality, and conversion.

Campaign Management

• Plan, launch, and optimize paid search campaigns with a focus on CPL, ROAS, lead-to-sale ratio, and revenue contribution.
• Build and manage performance-driven funnels using landing pages, instant forms, WhatsApp flows, and remarketing strategies.
• Execute A/B tests, refine ad copy and audience segments, and improve conversion rates through continuous optimization.

Branding & Positioning

• Develop strategic messaging and USPs for off-plan and ready property launches.
• Create high-impact ad creatives in collaboration with design and content teams, ensuring consistency with brand tone in both English and Arabic.

Analytics & Automation

• Track campaign performance using GA4, Google Ads Manager, Google Analytics, CRM tools, and other analytics platforms.
• Build automated workflows using tools such as Zapier, Make, Twilio, and Voximplant to enhance lead routing and qualification.
• Monitor and analyze key metrics to identify opportunities for optimization and present actionable insights to stakeholders.

Market Intelligence & Compliance

• Stay updated on industry trends, Google Ads policies, and emerging marketing technologies.
• Conduct market and competitor analysis to refine targeting strategies and improve campaign effectiveness.

Tools & Platforms

• Google Ads, Bing Ads, Google Analytics (GA4), Tag Manager, Google Ad Manager
• Ad Platforms: Meta Ads, TikTok Ads, Snapchat Ads, LinkedIn Campaign Manager
• Automation: Zapier, Make, Voximplant, Twilio
• Analytics Tools: Semrush, AI-based reporting tools

Requirements

• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• Minimum 7 years of hands-on experience in paid search, with at least 3 years in the UAE real estate sector.
• Proven success in lead generation and ROI-focused marketing campaigns.
• Strong knowledge of Google Ads, GA4, Google Tag Manager, and CRM integrations.
• Experience in campaign automation and advanced retargeting strategies is a plus.
• Ability to interpret data and turn insights into strategic decisions.
• Excellent communication and presentation skills in English; Arabic is a plus.

Benefits

• Opportunity to work with one of Dubai’s top real estate brokerages.
• A fast-paced, performance-driven environment with clear career growth paths.
• Exposure to large-scale property campaigns across the UAE and international markets.
• Collaborative team culture and investment in your learning and development.

If you're passionate about real estate, performance marketing, and creating campaigns that drive measurable impact, we’d love to hear from you.

About the Company

Driven | Forbes Global Properties is a leading real estate brokerage based in Dubai, UAE. Known for our excellence in acquisitions within the luxury property sector, we are an exclusive member of Forbes Global Properties—an invitation-only consortium of leading luxury real estate firms globally. With the highest number of property transactions in the UAE, we are known as the best-performing agency. Our portfolio spans commercial, residential, retail, and off-plan properties, with a strong presence in international markets. Driven | Forbes Global Properties is committed to modernizing and progressing real estate services in the UAE, offering superior talent, innovative processes, and unwavering integrity.