Head of GCC

Responsibilities

• Lead and inspire the GCC team, setting clear vision and priorities, ensuring collaboration across functions, and fostering a culture of performance and accountability.
• Lead the GCC business with full P&L ownership, driving goal setting, revenue delivery, and operating income performance.
• Position the brand/IP at the core of all activities, localizing and executing global franchise strategies across toys, consumer products, publishing, and location-based entertainment.
• Develop and execute sales and retail strategies that maximize consumer reach and revenue growth across all verticals.
• Partner with Marketing and Licensing to strengthen the presence of Mattel brands, creating consumer demand and engagement.
• Build and expand long-term strategic relationships with retailers, licensees, and partners, ensuring alignment to the franchise strategy.
• Build, coach, and develop a high-performing GCC team, ensuring strong succession pipelines and talent development.
• Lead market intelligence efforts to identify opportunities, consumer trends, and competitor activity, and translate insights into actionable strategies.
• Represent Mattel as senior leader across the GCC, engaging with partners, customers, and local authorities to strengthen reputation and market presence.

Requirements

• 7–10 years senior leadership experience (franchise/brand management, consumer products, entertainment, or retail)
• Bachelor’s degree (Business, Marketing, or related field)
• Proven success with brand-led franchise ecosystems and scaling IP-driven businesses
• Strong commercial/retail acumen, licensing expertise
• Strategic thinker, consumer orientation
• Exceptional leadership, negotiation, stakeholder management
• Fluency in English; Arabic a plus
• Willingness to travel frequently across the GCC region

Benefits

• Inclusive workplace and culture
• Flexible work model

About the Company

Mattel is a leading global toy and family entertainment company, renowned for iconic brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket. Mattel creates innovative products and experiences that inspire fans, entertain audiences, and develop children through play. The company is committed to creativity, inclusion, and respect for all employees, driving growth through collaboration, innovation, and execution. The workplace culture at Mattel has won recognition from Forbes, Fast Company, Newsweek, and TIME. Mattel embraces flexible work models designed to empower growth and employee wellbeing.