Senior Manager, Field Marketing, CEMEA, Visa Value-Added Services VAS

Responsibilities

• Lead Regional VAS Field Marketing with a focus on demand generation and market awareness for Issuing and Risk and Identity Solutions.
• Oversee planning and execution of all field marketing activities for Visa Value-Added Services in the region, ensuring initiatives support business growth and priorities.
• Engage Regional Leadership in go-to-market (GTM) and Sales as a marketing partner.
• Collaborate closely with regional sales, product, and executive leaders across VAS and Financial Services to align marketing programs with business goals, drive net new revenue opportunities, and support cross-selling and upselling solutions.
• Adapt and execute Financial Institutions Marketing Plans for VAS in the region.
• Translate business unit, solutions, and product priorities into actionable regional marketing plans, leveraging best practices for awareness, demand generation, and partner engagement.
• Lead the planning and execution of key industry and Visa-hosted events, including pre-event positioning, onsite activation, and post-event follow-up.
• Drive localization and adaptation of marketing and sales content to meet unique regional and customer needs; develop region-specific materials to support sales and partner conversations.
• Track, analyze, and report on effectiveness of marketing programs, using insights to optimize campaigns and maximize ROI.

Requirements

• 8+ years relevant work experience
• Bachelor’s Degree

Preferred Qualifications

• MBA or advanced degree preferred
• 10+ years experience in B2B marketing/communications, preferably in Financial Services, Payments, or Technology sectors
• Deep expertise in marketing strategy, go-to-market planning, demand generation, and launching new products/solutions
• Proven ability to partner and influence senior business leaders and cross-functional teams
• Strong knowledge of financial services audience: banks, issuers, processors, fintechs, risk management stakeholders
• Executive presence, with outstanding written and verbal communication skills
• Highly collaborative, energetic, solutions-oriented
• Strong organizational, analytical, and problem-solving skills; data-driven with focus on measurable outcomes
• Culturally aware; experience working across global/regional teams

Benefits

Visa is an Equal Opportunity Employer, providing consideration regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Qualified applicants with criminal histories will be considered for employment in line with EEOC and local laws.

About the Company

Visa is a world leader in payments and technology, processing 259+ billion transactions annually across 200+ countries and territories. Visa's mission is to enable the world to thrive through a secure, innovative payments network, helping individuals, businesses, and economies prosper.