Marketing Executive

Responsibilities

Campaign Management and Execution

• Assist in planning and executing marketing campaigns across digital, social, email, and other channels to promote events focused on exhibitor, paid delegate, and free visitor attraction
• Monitor campaign performance metrics and prepare regular reports for the Marketing Manager
• Evaluate the performance of media, association, industry partners, and social media influencers; provide feedback and recommendations to the Marketing Manager
• Build, maintain, and optimise event websites, working with internal support teams to maximize conversions
• Create, copywrite, proofread, and check all marketing materials, ensuring consistency with brand guidelines
• Contribute to database growth for events by researching competitor events and industry leaders
• Support content marketing calendars and ensure social media channels are active, aligned with market expectations, and optimized for engagement and conversion
• Liaise with event partners, sponsors, and speakers by sharing toolkits, gathering marketing materials, and ensuring promotional alignment
• Research and establish media partnerships to maximize exposure and ensure timely deliverables
• Make targeted data selections on the CRM for effective communication
• Support administrative and ad hoc tasks such as creating campaign trackers and maintaining event master files

Onsite Event Support

• Collaborate with the wider team to ensure seamless event delivery
• Manage exhibitor marketing, acting as the primary contact for exhibitors and coordinating requests, PR, and collateral
• Manage marketing suppliers onsite to support the Marketing Manager

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 1-3 years of experience in a marketing role, ideally within the events industry
• Experience with event promotion and delegate acquisition highly desirable
• Familiarity with design tools (e.g., Canva, Adobe Creative Suite) a plus
• Strong written and verbal communication skills
• Proficiency in digital marketing tools, including email marketing platforms (e.g., Mailchimp), CRM systems, and social media management tools
• Basic knowledge of analytics platforms (e.g., Google Analytics)
• Creative thinking and attention to detail
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment
• Strong team player with excellent interpersonal skills
• Arabic preferred but not mandatory

Benefits

• 25 days annual leave, plus birthday leave
• Option to work remotely for up to four weeks a year
• Up to four paid volunteer days per year
• In-person and online social events, diversity and inclusion networks
• Annual flight entitlement after one year (paid as cash)
• Company-funded private medical insurance (including optical and dental)
• ShareMatch scheme for shares & matching shares
• Global awards and recognition programmes
• Wellbeing support (EAP, mental health first aiders, health apps)
• Career development support (mentoring, training, LinkedIn Learning)
• International collaboration and career mobility

About the Company

We’re part of Informa, a global business with a network of trusted brands across more than 30 countries and a member of the FTSE 100. Our purpose is to connect customers to information and people to help them know more, do more, and be more. Informa runs 800+ annual events, develops digital platforms for industry news, and provides professional development programmes worldwide.

We foster an inclusive culture valuing energy, ambition, and diversity, and encourage applications even if you don’t meet all skills.