Marketing Executive

Responsibilities

Campaign Management and Execution

• Assist in planning and executing marketing campaigns across digital, social, email, and other channels to promote events, focused on exhibitor, paid delegate and free visitor attraction
• Monitor campaign performance metrics and prepare regular reports for the Marketing Manager
• Evaluate the performance of media, association, industry partners, and social media influencers, providing feedback and recommendations
• Build, maintain, and optimise event websites, working with internal support teams to maximize conversions
• Create, copywrite, proofread, and check all marketing materials in conjunction with the Marketing Manager, ensuring consistency with brand guidelines
• Contribute to database growth for events by researching competitor events and following industry leaders
• Support content marketing calendars and ensure all social media channels are active, aligned with market expectations, and optimized for engagement and conversion
• Liaise with event partners, sponsors, and speakers by sharing toolkits and gathering marketing materials for promotional activities
• Research and establish media partnerships to maximize exposure at minimal cost, and ensure deliverables are actioned in a timely manner
• Make targeted data selections on the CRM, ensuring accurate segmentation for effective communication
• Support administrative and ad hoc tasks such as campaign trackers, maintain tracking master files, and document filing

Onsite Event Support

• Collaborate with the wider team to ensure seamless event execution
• Manage exhibitor marketing, act as primary contact for exhibitors and coordinate their marketing requests, PR information, and collateral
• Manage marketing suppliers onsite to support the Marketing Manager

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 1-3 years of experience in marketing (ideally within events industry)
• Experience with event promotion and delegate acquisition
• Familiarity with design tools (Canva or Adobe Creative Suite)
• Strong written and verbal communication skills
• Proficiency with digital marketing tools (e.g., Mailchimp), CRM systems, social media management tools
• Basic knowledge of analytics platforms (Google Analytics)
• Creative thinking and attention to detail
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment
• Strong team player with excellent interpersonal skills
• Arabic preferred but not mandatory

Benefits

• 25 days annual leave, plus a birthday leave day
• Annual flight entitlement (after 1 year, paid as cash)
• Private medical insurance with dental and optical coverage
• ShareMatch scheme (free matching shares)
• Recognition for performance with global awards
• Employee Assistance Program, mental health support
• Bespoke training, mentoring, LinkedIn Learning access
• Internal mobility and promotion opportunities
• Diverse, inclusive international team and community

About the Company

We’re part of Informa, a global business with trusted brands in specialist markets across more than 30 countries and a member of the FTSE 100. Our purpose is to connect customers to information and people to help them know more, do more, and be more. We deliver around 800 events per year, digital platforms with engaging news content, and professional development programmes for individuals and businesses. At Informa, all backgrounds and perspectives are welcome—we are proud to be an Equal Opportunities Employer.