Marketing and Segmentation Analyst

Responsibilities

• Analyze past promotional campaigns to identify and target the most responsive and suitable individuals from Informa’s database.
• Utilize internal databases to segment audiences for content and promotional marketing campaigns, focusing on improving conversion rates.
• Drive database structure and coding to allow effective segmentation based on digital and in-person audience interactions.
• Develop and maintain promotional templates for optimal marketing campaign execution.
• Provide qualified leads to the sponsorship team and identify optimal ways of reaching leads through internal databases and tools like LinkedIn Sales Navigator.
• Support telemarketing efforts by providing and prioritizing leads to maximize sales.
• Manage the database build process to ensure responsive and relevant prospects are targeted for future campaigns.

Requirements

• Analytical mind with strong numeracy skills
• Well organized and detail-oriented
• Technically capable with excellent communication skills
• Self-motivated, resourceful, and eager to learn
• Curiosity and drive to understand data and trends
• Experience working with databases (advantageous)
• Strong interpersonal skills

Preferred Qualifications

• Prior experience in marketing analytics
• Experience with database marketing and management
• Familiarity with tools such as LinkedIn Sales Navigator

Benefits

• 25 days annual leave plus a birthday leave day
• Flexible work-from-anywhere for up to four weeks a year (in addition to in-person office work)
• Up to four days per year for volunteering
• Active diversity and inclusion networks
• Annual flight entitlement after 1 year (paid as cash)
• Comprehensive private medical insurance (including optical and dental)
• ShareMatch scheme for company shares
• Recognition and awards programmes
• Employee Assistance Program (EAP), mental health support, wellbeing perks
• Career development, mentoring, and access to LinkedIn Learning
• Opportunities for internal job moves globally

About the Company

We’re part of Informa, a global business with trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. Our purpose is to connect our customers with information and people, enabling them to know more, do more, and be more. We run around 800 events each year, create digital platforms with engaging content, and deliver professional development programmes for individuals and businesses.