Growth Marketer - Performance Marketing Manager (Paid Acquisition)

Responsibilities

• Design and execute high-impact paid acquisition campaigns across Google Ads, Meta, TikTok, Snapchat, Reddit, Quora, and more.
• Own paid media budgets with a relentless focus on ROAS, CAC, and long-term value.
• Guide conversion rate optimization (CRO) across landing pages and funnels.
• Oversee performance tracking: pixels, events, UTMs, and multi-touch attribution.
• Analyze performance data using tools such as PostHog, Segment, Mixpanel, Adjust, Appsflyer, MoEngage, and GA4.
• Write and execute SQL queries to uncover deep campaign insights and trends.
• Stay current on platform changes and trends, rapidly adapting strategy.
• Collaborate with product and content teams for message-market fit and funnel consistency.
• Contribute to broader growth squad strategy, ensuring alignment between marketing and product.

Requirements

• 5-7 years of performance marketing experience, with at least 2 years leading a team in a growth or acquisition role.
• Proven track record managing $50K+/month performance budgets across multiple platforms.
• Demonstrated ability to recruit, coach, and lead high-performing paid media teams.
• Deep understanding of paid media, CRO, funnel design, and acquisition economics.
• Strong technical knowledge of pixel implementation, tracking infrastructure, and attribution modeling.
• Hands-on experience with tools: PostHog, Segment, Adjust, Appsflyer, Mixpanel, GA4.
• Proficiency in writing SQL queries to analyze raw marketing and user data.
• Analytical mindset, strong bias for experimentation and growth.
• Must be based in Dubai or willing to relocate (onsite).

Benefits

• Competitive compensation package with performance-based incentives.
• Lead performance at scale in a high-growth fintech startup.
• Join a world-class team that values speed, data, and bold execution.
• Fast and streamlined hiring process (~4 hours):
  1. Intro Call: Role alignment.
  2. Technical Deep Dive: Showcase expertise, budget management, strategy, team leadership.
  3. Culture Fit & Collaboration: Assess team fit and values alignment.

About the Company

Join the revolution at SmartCrowd, where fintech innovation meets real estate investment. SmartCrowd is MENA's first regulated platform for fractional real estate investments. Our mission is to democratize real estate investing, empowering diverse investors through our digital, award-winning platform headquartered in Dubai.