Growth Manager, SEO & ASO - Russian Speaker

Responsibilities

SEO Responsibilities

• Strategize and execute on-page SEO optimizations, including metadata, site structure, keyword targeting, and internal linking.
• Audit and analyse SEO performance, identify issues & root-causes, and experiment with rigorous approaches and measurement methods (A/B tests, data analytics) to improve performance at scale.
• Manage local SEO initiatives such as localization, hreflang, and geo-targeting to maximize visibility across multiple CIS markets.
• Regularly monitor organic traffic trends, run site audits, and identify opportunities for improvement.

ASO Responsibilities

• Manage multiple app store listings (Google Play, App Store) for CIS region, ensuring metadata, visuals, and descriptions are optimized for visibility and conversion.
• Conduct keyword research for app store optimization and track rankings, reviews, and sentiments to identify opportunities for improvement.
• Test and optimize creatives (icons, screenshots, descriptions) to improve app conversion rates.
• Monitor app store algorithm updates and adjust ASO strategies accordingly.

Cross-Functional & Reporting

• Create data dashboards for weekly & monthly reports on rankings across top keywords, reviews, and sentiments across search engines and app stores.
• Own and drive projects across content, product, and paid marketing teams to achieve growth KPIs.
• Identify and share insights on user behavior, funnel performance, and regional opportunities.

Requirements

• 3–5 years hands-on experience in SEO and/or ASO, ideally in high-growth or competitive industries (crypto, fintech, e-commerce, gaming, etc.).
• Solid understanding of on-page SEO, keyword research, app store algorithms, and conversion funnels.
• Familiarity with SEO tools (Google Search Console, GA4, Ahrefs, SEMrush, Yandex Metrica) and ASO tools (AppTweak, SensorTower, App Radar, or similar).
• Analytical mindset with ability to interpret data and turn insights into actions.
• Strong organizational and execution skills; comfortable managing multiple priorities in a fast-paced environment.
• Excellent communication skills in English; Russian language proficiency required (Ukrainian/Kazakh/other CIS languages are a plus).
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Preferred Qualifications

• Bonus points if you have previously worked at a crypto exchange.
• Experience working across time zones and cross-cultural teams.
• Passion for blockchain technology and the crypto payments space.

Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employee growth and development
• Various team building programs and company events
• Additional company benefits shared during interview process

About the Company

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange and the developer of OKX Wallet, providing millions access to crypto trading and decentralized applications (dApps). Hundreds of large institutions trust OKX for safe and reliable access to crypto markets, backed by Proof of Reserves. Globally, our values—We Before Me, Do the Right Thing, and Get Things Done—unite us in a diverse and rewarding environment. OKX is part of OKG, a group pioneering Blockchain adoption via OKX, OKX Wallet, OKLink, and more.