Country Head - Dubai

Responsibilities

• Lead Interwood’s UAE operations and ensure alignment with the overall corporate strategy and Go-to-Market phases
• Identify and prioritize target markets, expansion areas, and investment opportunities
• Develop and implement scalable strategies for market entry through standard and non-standard products (Home Furniture, Office Furniture, Kitchen, Doors and Wardrobes), B2B partnerships, and digital channels
• Provide market intelligence and competitor insights to guide executive decision-making
• Build and maintain strong relationships with architects, developers, and real estate partners (e.g., Emaar, BRB)
• Secure projects and establish credibility through reference showcases
• Drive business pipeline generation and ensure high conversion from leads to projects
• Explore strategic partnerships with eCommerce platforms (Amazon, Noon) and local retailers
• Oversee DMCC entity setup, JAFZA warehousing, VAT registration, and compliance
• Ensure timely execution of projects and maintain Dubai-compliant quality standards
• Coordinate with Pakistan’s supply chain team for just-in-time manufacturing, duty-free SKUs, and logistics readiness
• Manage installation subcontractors and enforce strict SLA and CX performance metrics
• Develop financial projections and monitor UAE P&L performance
• Optimize resource allocation ensuring cost-efficient, asset-light operations
• Maintain transparency and accountability in local financial and operational decisions
• Provide strategic direction to the UAE team (Administrator, BD Executive, future hires)
• Build a high-performance culture aligned with Interwood’s core values: Love for Customer, Re-imagine, Transparency, and Collaboration
• Act as the key cultural ambassador for Interwood in Dubai.

Requirements

• Bachelor’s/Master’s degree in Business, Marketing, Engineering, or related field. MBA preferred
• 10–15 years of proven leadership experience in furniture, fit-out, building materials, or construction industries, preferably in UAE or GCC
• Strong background in sales, business development, and investment decision-making
• Demonstrated ability to establish partnerships with developers, architects, and contractors
• Experience in managing cross-border operations, logistics, and regulatory frameworks in UAE
• Deep understanding of mid-premium furniture, KDW, and construction-related value chains
• Strong financial acumen, prior exposure to P&L ownership and strategic investments
• Excellent communication and stakeholder management skills across diverse cultures

Benefits

• Competitive monthly salary (to be discussed based on experience)
• Performance-based incentives linked to project delivery and revenue generation
• Sweet Equity entitlement in Interwood Dubai operations, aligned with organizational performance
• Standard UAE employment benefits as per law (visa, medical, etc.)

About the Company

Since 1974, Interwood has grown from a small carpentry shop to Pakistan’s largest and most trusted furniture brand, offering high-quality products ranging from home and office furniture to custom kitchens, doors, and flooring.

We’re committed to fostering a culture of growth and learning with continuous development opportunities, training, mentorship, and hands-on experience. We prioritize diversity, inclusion, and encourage creativity and innovation within our workforce.

Our state-of-the-art 600,000 sq.ft. facility in Lahore allows us to produce top-quality products. With showrooms across Pakistan and seamless online shopping, we bring furniture directly to customers’ doorsteps, backed by life-long after-sales service. At Interwood, we strive to create a supportive and dynamic workplace where talent thrives.