Area Sales Manager Middle East

Responsibilities

• Achieve assigned sales targets for revenue, volumes, and gross margin within the Middle East territory.
• Develop and execute sales strategies, including joint business plans with distributors.
• Monitor and analyze sales performance, identify areas for improvement, and adjust plans to exceed targets.
• Build and lead a team of five (Sales Manager Saudi, Sales Manager UAE, two Technical Demonstrators, Trade Marketing), providing clear direction and support.
• Coach, mentor, and develop the team for optimal performance and professional growth.
• Analyze market trends, competitors, and customer preferences to identify growth opportunities.
• Expand the customer base by pursuing new business prospects.
• Build and maintain strong B2B customer relationships, ensuring excellent service and support.
• Provide regular and accurate sales forecasts and reports to support business planning.
• Analyze sales data to generate insights and recommendations.

Requirements

• Proven sales experience in the pastry/bakery/ice cream ingredients industry (essential)
• Experience in people management or a supervisory role (must have)
• Ability to analyze sales data and performance metrics
• Experience with sales forecasting and reporting
• Fluent English

Preferred Qualifications

• Bachelor’s degree in business administration, marketing, or related field
• Arabic is highly valued. Italian or French are a plus
• Experience managing large geographic territories
• Strong strategic thinking and market assessment skills

Benefits

• Dynamic, diverse, and international work environment
• Professional growth with tailor-made development programs
• Career advancement opportunities locally and internationally
• Participation in international projects and cross-cultural collaboration

About the Company

IRCA Group is a global B2B leader in semi-finished ingredients for bakery, pastry, and gelato, serving both artisans and large food manufacturers. Headquartered in Italy, IRCA has 22 manufacturing facilities worldwide, over 2,400 employees, and a €1 billion revenue track record. The company values diversity and professional growth, offering stimulating challenges and a culture that promotes inclusivity and personal development.